Cheap Time’s first seven-inch, released by Vancouver, Canada’s Sweet Rot Records, was a spunky and lovable little slice of punk rock. Although a tad slavish in its devotion to “Born Innocent”-era Redd Kross, it nonetheless hinted at greater things to come with its sheer energy and bratty youthfulness. The Nashville trio fulfills this destiny with interest – and with a sound that is much more its own – on its self-titled debut platter from L.A.’s In the Red Records.
Songwriter, singer and guitarist Jeffrey Novak, though barely in his 20s, has already been around the block a time or two, releasing a great screamer with his former band, Rat Traps, on Shattered Records and dishing out a few CDRs and stray import singles with his one-man-band act. But he and his Cheap Time band mates have entered bold new territory with their latest release.
There’s something timeless about this record, something that goes beyond genre boundaries with a fresh, unique approach to punk, new wave and glam influences. The 14 songs rarely stray beyond the two-minute mark, but none of them feels chopped or rushed. Each cut is a polished gem, produced with genuine analog warmth by Mike McHugh at Costa Mesa’s Distillery. There’s a smoking cover of “People Talk” from Jack Oblivian’s pre-Oblivians’ new wave band, The End, but the rest are well-wrought, energetically played and precisely written originals. Standouts include the churning “Living in the Past,” the snarling “Ballad of Max Frost,” (an ode to the anti-hero of cult ’60s youth revolt movie “Wild in the Streets”) and the triumphant strutter “Ginger Snaps.”
Cheap Time is all about youthful insurrection. At 28 total minutes, this album is insolent, angry and so full of energy that it fairly bursts at the seams. Fans of no-holds-barred rock ‘n’ roll will be counting on Novak to stay true to this trajectory as he forages into the future.
Mark your calendars: Cheap Time will storm the Echo with Jay Reatard on July 30.
– Jason Gelt
Photo: In the Red Records
Read more of the Magnanimous Collector here.










