The Sahara tent is back on the map for Coachella’s indie rockers. This year, more than in years past, the tent has been overflowing with curious Silverlake types hellbent on catching buzzing electro acts.
Berlin’s Boys Noize (Alex Ridha) is perhaps the perfect example of a dance artist it’s suddenly OK for rock fans to like. Although Ridha himself makes minimal techno devoid of cliches for the club scene in Germany, his songs have been resonating big time with rock fans in the U.S. lately — largely because of similar-sounding artists on Paris’ Ed Banger records.
But Ridha’s set Saturday proved he is no Ed Banger imitator. He expertly mixed together tracks from his stellar 2007 release “Oi Oi Oi” as if he were in his bedroom, causing the burgeoning crowd to pump their fists in time with the music. This is electro to bang your head to — and word is out that Ridha’s brand of dissonant, minimal techno (which sometimes veers into house territory) is the most exciting in dance music right now.
Highlights of his set included a sick reworking of the opening synth line from the Prodigy’s “Breathe” (Ridha smoothly switching up the pitch of the track and adding, then removing, his own drum lines, all the while showing remarkable restraint) and his own “Lava Lava.”
The Berliner ended his set (which stretched over his allotted time) with his take on Feist’s “My Moon, My Man,” leaving the crowd wanting more. Was Boys Noize the best Sahara dance tent act of the fest? Fan reaction at the end seems to suggest Ridha is onto something very big indeed.
– Charlie Amter
Photo: Paul Butterfield / Getty Images




